Consider the extraordinary efforts we undertake to secure a barrel of oil. Lives lost from wars. Oil-rig blowouts. Cancer clusters downwind of refineries. 100,000 premature deaths each year in America alone when we combust the stuff in our engines. Consider the 28 million tons of plastic waste we send to landfills each year, essentially re-burying the oil in the earth, but this time in places that make it virtually impossible to recover. Then we repeat the process over and over again.
What if we could mitigate at least some of this madness by putting those waste plastics to productive uses? What about the other 140 million tons of other types of waste that we send to landfills each year? Bottom line — is a zero-waste society plausible and profitable, or just a pipe dream?
In 1989, California passed a law that mandated diversion of 50 percent of solid waste away…
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