Hidden Advertisment

I took a class this semester called media in a diverse society. It started out kind of boring with the history of radio and TV and all that. Around magazines and books it started to pick up, but maybe that’s because I find those to be more interesting. It pointed out some stuff that I already knew like for each industry there are about four or five major players that own 80 percent of the whole industry, but it still kind of drilled that a little more. Then we got to advertising, which was by far the most interesting thing that we’ve talked about and that I’ve learned about this semester.

I don’t really want it to seem like consumers get to have this victim mentality or like companies are all to blame, but when you don’t even know the rules, it makes it a little harder to play the game. These companies play dirty and we don’t even have a clue. We think we have the freedom of choice, but at every turn the person with the most money is digging into every crevice in our mind and putting their logo, the want for that product, the craving there. And as consumers, we’re totally defenseless because we don’t even know that it’s there.  It’s called subliminal advertising and supposedly it was declared illegal in 1958, but its 2012 and I’m learning about it. When I first read about this in my book it might seem like it wasn’t that big of a deal. It said: it refers to hidden or disguised print and visual messages that allegedly register in the subconscious and fool people into buying products. I was like yeah, okay, sure. It’s kind of like a coca-cola can on the desk. You’re not really paying attention to it, but it’s there and it might kind of make you subconsciously hungry for a coke. Got it. But no. That’s not it. Not entirely, anyway.

I used this video because it had the most examples of what I mean when people say subconscious advertising, when it’s hidden, not just when they put it off to the side. I tried to find a video with more variety of subjects, but it seems the most common subject is sex because it sells. You associate these products with sex, so when you think about it then you also think about the product, too. You don’t have to watch the whole thing, but as long as you get the gist.

This is one of the videos they played for us in class. It an experiment with two people in the ad agency and how they fall prey to subliminal advertising.  I thought it was interesting, but it’s worth noting that the guy who made who did the experiment is Derren Brown and he’s a famous hypnotist, mentalist, etc.

I used this video last because it’s interesting, but it’s just a different version of the first video, except it talks only about McDonalds.


What the Frack

The first video is the hydraulic fracturing process according to the gas and oil companies who are doing it.  Basically they drill a mile below the surface, which is far, far below the water source. Once the pipe is passed the water, they coat the steel pipe with cement. Additional cases may cemented to the pipe to prevent leakage. I’m not exactly sure what kind of logic these people are using, but I just want to point out that if you walk down a sidewalk, you’re bound to see more than a few cracks in it and those cracks are found on something just walk or bike on. What kind of permanent solution will cement  be. But it’s just my thought. Traditional drilling stops at what they call ‘the kick off point’. At this point, hydraulic fracturing curves to go horizontal. This gives fractures the ability to drill several sites from one pad. The drill pipe is then removed and replaced with casing, which is cemented in place. Something they call a perforating gun will go off to fracture the first of the rock and put hole in the casing and interestingly the cement to let the gas through. Next they pump a ‘few’ chemicals into the ground. They say a few and then have a picture of 30 different pumps, but to be fair the ‘few’ chemicals only make up .5 percent of the hydraulic formula. But again, to be fair, it would be well to consider that 3 million to 5 million gallons of water are pumped into these sites.  The ‘few’ chemicals are mainly for lubrication and keeping the rocks apart to let the gas come through. They plug that section of the pipe and use the perforating gun again to fracture the next portion of the rock. They repeat this for however long, sometimes for several miles. Once they’re done they cement the pipes, remove their pad and according to this video leave it just as they found it or better. I guess this is how they define better. There is a clear cut off point from where they fracked and what they left alone.


Or I guess I would take the scenic route just to be able to see this beautiful landscape also.


The water with the ‘few’ chemicals either gets recycled at another site or gets disposed according to U.S. regulations.


(This video doesn’t have sound.)

This video suggests the process presents more problems than it really solves. This video shares my concern about the cement not being the more surefire answer to keeping the toxins out of the ground water. It also points out that when the flowback, the water with the ‘few’ chemicals that has to be recycled or properly disposed of, is stored they put it in lined pits. These lined pits, shockingly, aren’t always lined properly and the toxic water leaks to the ground water.

Here is a web site of all the ‘few’ chemicals they use in the fracking solutions, what they are used for and other things that the chemicals are found in.

Flash Mobs

Mothers truly are the best and I am truly best to have a wonderful mother. She still listens to me complain, makes me feel better when I am sick and makes the best French Silk Pie, chocolate chip cookies, granola bars, and the like. When others would have kicked me out or sent me to a farm, she stuck with me and loved me no matter what. She has had lots of life experiences and somehow she always has a story that will make laugh and feel better about my own predicament. She knows everything one could ever know and she never gets half the credit she deserves, nor does she ask for anything in return. I hope all the mothers and children out there had a wonderful Mother’s Day.

I found some hope this weekend. Believe it or not, I do actually like hope. I don’t like to be dragged down by the weight of the world, humanity and its pollution. I like joy, dreams and aspirations just as much as the next person. I find it harder to accumulate than some others, but when I do it was well worth the bumpy road. I don’t know where you find hope, but I find it in others who have passion, goals, opinions, in people who care more about others than getting the latest electronic or the most money. People are working to make the world a better place, small acts of kindness, and a lot of random happy things, people who can make us stop and think about something other than ourselves, those are the people and things that give me hope. Sometimes hope is a bad thing. It allows us to think that we can keep going as freight train, destroying everything in our past or it will allow us to kill ourselves trying to obtain something that can’t be obtained. It keeps holding on when we should only be letting go. Hope just by itself can destroy you, but right now I don’t feel too destroyed, so I’m going to share my hope with you.

Flash mobs. A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. I know what you’re thinking. Flash mobs? Really? Yes. I don’t know why, but everything about them screams that it’s just going to be okay. These people go out on a limb, put their self-esteem on the line and just give us something to focus on besides our problems and the weight of the world. I don’t know about you, but I get so bogged down with negativity. I don’t think negativity is a bad thing. Discontentment is the first step. You have to be discontent with something in order to come up with an idea to make it better. The world would be stuck in its suckiness if there was never anybody being discontent. It’s a good thing, but sometimes I need some relief and some hope that it won’t all be for nothing. Besides, there are so many people walking around hopeless. I read an article about global warming. It talked about how people had this naïve and pathetic way of imaging that if we just stick our heads in the dirt that the world would just get better, that we could continue tearing down everything in our path thinking we won’t suffer the consequences. It said that we are definitely digging our graves and we were killing ourselves in them by believing that and for it to change we must become hopeless. We must believe that there is no more light at the end of the tunnel in order for us to finally change our ways.  That is my paraphrase, of course. There is still too much hope and pretty soon it will be too late for us. Sometimes though, people just need a little hope. Just enough to know that someone is on your side, to know that someone out there cares and all they want to do is a put a smile on your face or to focus on the bigger picture and not get so bogged down with the irrelevant things in life and again, to know that all of it won’t be for nothing.  It may be lame, but that’s what they mean to me anyway.

I’ve never seen one in a real life and before I stumbled onto through other searches, I had only seen that AT&T commercial where the guy with a non- AT&T service breaks out into a random dance and then after he realizes that he’s alone he gets a text message saying that the flash mob will start later. That’s the first and last time I had ever heard of them till now, but I have become pretty obsessed with them and I appreciate the people who do them. Since I don’t have the add-on to be able to have videos, I’ve have just put the links to my favorites down below. I’ll give a brief description of each one.

http://www.youtube.com/watch?feature=player_embedded&v=gww9_S4PNV0 This one is the first one I watched. It has the Copenhagen Philharmonic playing on the subway. It’s pretty amazing and the people’s reaction is my favorite. They look peaceful, even if for just a second, before they go on with their crappy day.

http://www.youtube.com/watch?v=7EYAUazLI9k&feature=related More than 200 dancers were performing their version of “Do Re Mi”, in the Central Station of Antwerp.

http://www.youtube.com/watch?v=9OawiTae0bA&feature=related I don’t think this is a flash mob, it seems planned, but it’s inmates dancing to a Michael Jackson song. I think prison should be the worst place on earth. If people are doing things just so they can live on the taxpayers money and get a free ride in life then it’s not bad enough, but I also think that they should be rehabilitated and after they do their time, instead of condemning them forever, we should help them if they can be helped. I think stuff like this can be therapeutic and while it seems a bit too fun, I would rather them work on this than beat each other’s heads in.

http://www.youtube.com/watch?v=mrEk06XXaAw One of the first professional symphony orchestras ever Copenhagen Philharmonic did a flash mob at Copenhagen Central Station. They played Ravel’s Bolero.

http://www.youtube.com/watch?v=5KOevkUjRTU&feature=related I just like this one. There wasn’t much information about it like what it was called or anything. It was in Georgia, Tbilisi and I think the song maybe Jesus is a Keeper or something.

Anyway, I hope you enjoyed and it made your day a little brighter!